An Architecture Exhibit

Sunday-Wednesday, 14-17.6.26 | third-floor concourse, Legacy building

Students from the School of Architecture will present their works throughout the festival.

“Heat, Flow and Movement: Scientific Demonstration Devices,” Mechanical Engineering

Monday, 15.6.26 | 13:00-15:00 | Ground floor, Katzir building

This exhibit displays interactive devices that demonstrate scientific principles regarding heat, flow and movement. These devices were developed by students experiencing the complete process of engineering planning—from definition of the problem, through the development of a solution, to actual demonstration—accompanied by an explanation of the physical phenomena occurring in their specialty field of energy, while making them accessible and experiential for the general public.

“Trump’s Signature,” Visual Communication

Tuesday, 16.6.26 | first floor, Legacy building concourse

The fourth-year students (seniors) in this department will display the products of the exercise they did in the multidisciplinary course taught by the Head of the Department, Yosef Ohayon. They were asked to give personal interpretations of the famous signature of U.S. President, Donald Trump. Over the years, Trump’s signature has become one of the most identifiable marks in the world, often even as an actual trademark. It was examined not only as a graphic symbol, rather as a representation of power, authority, public identity and an alternative reality existing between politics, communications and consumer culture.

That exercise encouraged the students to interpret the signature as a starting point for the development of worlds of content, products and visual narratives. Those products included a wide variety of critical and speculative interpretations, among which are: food brands, consumer products, games, fashion, daily objects and speculative products, all of which bear the mark of that public figure and the associated mythological media.

The exhibit will display an assortment of media, including: advertisement video clips, posters, three-dimensional models, objects and digital media. This combination emphasizes the perception of visual communication as a multidimensional field, working simultaneously in graphic, material, narrative and temporary-media domains. The results of this exercise showed a high level of ideational thinking, critical ability and control of contemporary visual language. This project reflects the departmental teaching approach that stresses connections between culture, politics, media and design, and encourages the students to act as thoughtful designers, who react to the social and media realities in which they function.

This exhibit will be open to the public, and all are welcome.