Dr. Adi Katz
Adi Katz is a senior lecturer in SCE, the head of the Industrial and Management Department (IE&M) in SCE Ashdod campus, and the head of the Information Systems track in the department. Adi is also the head of YOUsability, the Usability Research Center, for developing and testing technological artifacts. She specializes in the areas of human-computer interaction (HCI), computer-mediated communication (CMC), and conceptual modeling. Adi had received her B.A. (Magna Cum Laude) in Behavioral Sciences and her M.BA. (Summa Cum Laude) in Business Administration at Ben Gurion University of the Negev, Israel. She had received her PhD in Business Administration at Bar-Ilan University. Her main research interests include cognitive and affective aspects of user interface (UI) design, usability, user experience (UX), user empowering design (UED), and conceptual database modeling. Adi has published papers in journals such as Organizational Science and Interacting with Computers (IwC). Her paper in IwC, entitled “What is Beautiful is Usable” (co-authored with N. Tractinsky and D. Ikar), has been cited over 1,930 times. Her teaching portfolio is broad, focusing on human-computer interaction, databases, and information and communication technologies (ICT). Adi is also the head of the IRB (Institutional Review Board) at SCE Ashdod
AshdodDecibel / 2022
2000-2004 Ph.D. in Business Administration. Bar-Ilan University, Israel. Dissertation title: 'Computer Mediated Communication for Organizational Processes involving Workers from Different Practices'. Adviser: Prof. Te’eni, D.
1995-2000 M.BA. (Summa Cum Laude) in Business Administration. Ben-Gurion University of the Negev, Israel. Thesis title: 'Experimentally Exploring the Effects of Usability and Aesthetics on User’s Interaction with Human-Computer Interface'. Adviser: Prof. Tractinsky, N.
1992-1995 B.A. (Magna Cum Laude) in Behavioral Sciences. Ben-Gurion University of the Negev, Israel.
Since 2018 Health Related Application Design and Interaction
Since 2018 CMC - Emoji Use in Social Media
Since 2015 Conceptual modeling in Teaching Databases
Since 2015 Emphasizing the Syntax of Gradual Transitions between Hierarchical Levels in Database Schema Modeling (paper under review).
Since 2013 Cost-benefit considerations in system acceptance
Katz, A. Applying TSSL in database schema modeling: Visualizing the syntax of gradual transitions. Journal of Technology and Science Education, 2018; 8(4), 238-253.
David, M. & Katz, A. Emotional awareness: an enhanced computer mediated communication using facial expressions. Social Networking, 2016; 5, 27-38.
Katz, A & Te'eni, D. The role of communication complexity in adaptive contextualization. IEEE Transactions on Professional Communication, 2014; 57 (2), 98-112.
Katz, A,. Enhancing computer mediated communication by applying contextualization to email design: a case study. Belgrade Journal of Management, 2012; 64, 15-24.
Katz, A. Trees and nests: a comparison between two hierarchical metaphors in educational applications. Creative Education, 2012; 3(1), 126-133.
Katz, A & Berman, I. Designing an e-mail prototype to enhance effective communication and task management: a case study. Serdica Journal of Computing, 2011; 5, 101-126.
Katz, A. Experimentally exploring the relation between usefulness and aesthetics on user’s interaction with a search engine. Journal of Applied Quantitative Methods, 2010; 5(3), 380-401.
Katz, A & Vaserman, D. A case study of two hierarchical recursive metaphors for information organization: the cabinet metaphor vs. the tree metaphor. Computer Modeling and New Technologies, 2009; 13(3), 7-17.
Katz, A & Te’eni, D. The contingent impact of contextualization on computer-mediated collaboration. Organizational Science, 2007; 18, 261-279.
Tractinsky, N, Shoval-Katz, A & Ikar, D. What is beautiful is usable. Interacting with Computers, 2000; 13,127-145.
Since 2017 M.Sc. program. Departmental Seminar 1. SCE - Sami Shamoon College of Engineering, Israel.
Since 2017 M.Sc. program. Departmental Seminar 2. SCE - Sami Shamoon College of Engineering, Israel.
Since 2014 M.Sc. program. Designing Human- Computer Interfaces. SCE - Sami Shamoon College of Engineering, Israel.
Since 2014 M.Sc. program. Information Technology, Human Beings and Society. SCE - Sami Shamoon College of Engineering, Israel.
Since 2004 B.Sc program. File Organization and Processing. SCE College of Engineering.
Since 2004 B.Sc program. Databases. SCE College of Engineering.
Since 2004 B.Sc program. Human Computer Interactions. SCE College of Engineering.