Research and Conferences

User research is a vital stage in developing effective, safe and user-friendly products. The Center develops and tests computerized systems to be built through a variety of diverse usability testing methods, and using advanced technological tools. Exploration of systems in development stages by potential users enables thorough understanding of human interactions with the systems and the emotional response to these systems.

Establishing this Center at an academic institution enables a unique combination of research and delving deeper into topics in this dynamic field, exposure through dedicated events, and implementation in digital systems.